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先鋒的和諧主義懷有熱愛的鋒芒以和諧的姿態(tài)與世界相處——AVVENN

在城市宏大的敘述框架中，個(gè)體的表達(dá)時(shí)常隱匿著細(xì)膩的情感。上海，除了名勝建筑與繁華街區(qū)，更有著不斷更新的新潮和活力，持續(xù)豐富著城市的文化底蘊(yùn)和內(nèi)在肌理。

Within the grand narrative framework of the city, the individual expression often conceals delicate emotions. Shanghai, beyond its famous buildings and bustling districts, possesses an ever-evolving trendiness and vitality, continuously enriching the city's cultural depth and internal texture.

AVVENN，多元設(shè)計(jì)師品牌，2021年創(chuàng)立于上海。擅長將藝術(shù)美感與先鋒意識結(jié)合投射在服裝設(shè)計(jì)中，以去繁就簡的方式傳遞著自洽而舒適的狀態(tài)。全新線下門店回歸于上海，空間作為品牌敘述的載體，TIME TO GATHER 以服飾的雛形 —— 紙樣為概念，從外觀、內(nèi)里和細(xì)節(jié)，多維度詮釋著【先鋒的和諧主義】的品牌精神。

AVVENN, a diverse designer brand, was established in Shanghai in 2021. Skilled in merging artistic aesthetics with avant-garde consciousness in clothing design, it conveys a self-consistent and comfortable state through a simplification approach. The brand's new physical store returns to Shanghai, where the space serves as a medium for brand narration. TIME TO GATHER, conceptualized around the prototype of clothing — the pattern paper, interprets the brand spirit of "Pioneer Harmonism" from multiple dimensions, including appearance, interior, and details.

形態(tài)先鋒的和諧由外觀之，建筑打破常規(guī)形態(tài)，以L形重新組合定義。左右兩個(gè)入口視覺對稱，以宣言般挑明品牌在“先鋒的和諧主義”的矛盾與共生、鋒利與松弛。

“先鋒”意味著差異與獨(dú)特，天然石材作為內(nèi)嵌結(jié)構(gòu)的主材，構(gòu)成了空間立面的唯一性。金屬塊面從室外穿插至室內(nèi)，在視覺上進(jìn)一步增強(qiáng)過道的體量，對人流有一定的導(dǎo)向，同時(shí)形成進(jìn)入空間的儀式感。石材、金屬板經(jīng)手工做舊的處理，弱化表面的硬朗，喚醒空間的自然溫度與故事感，讓品牌表達(dá)的“和諧”也有跡可循。

"Pioneer" signifies difference and uniqueness. Natural stone, serving as the primary material for the embedded structure, establishes the uniqueness of the spatial facade. Metal blocks interweave from the exterior to the interior, visually enhancing the volume of the passageway, directing foot traffic, and simultaneously creating a sense of ceremony upon entering the space. The stone and metal plates, aged by hand, soften the surface's rigidity, awakening the space's natural warmth and sense of story, allowing the "harmony" expressed by the brand to be traceable.

慣有的商業(yè)設(shè)計(jì)思維，是將每一寸空間占滿。而先鋒之所以為“先”，在于敢勇當(dāng)先，反行其道。門口退讓一定的物理空間，給予情緒緩沖過渡。淺灰色水磨石，從室外至室內(nèi)一脈相承，引導(dǎo)來訪者進(jìn)入不同的情境。

Conventional commercial design thinking is to occupy every inch of space. However, what makes a pioneer "pioneering" is the courage to lead and go against the norm. By conceding a certain physical space at the entrance, it allows for an emotional buffer and transition. The light grey terrazzo, continuing from the outside to the inside, guides visitors into different settings.

隨著步伐的移動(dòng)，階梯上金屬凳的邊緣內(nèi)折，是對“紙樣”輕薄質(zhì)感的轉(zhuǎn)譯；入口的弧形石材門框，是對“裁剪”運(yùn)動(dòng)軌跡的提取；門把精細(xì)穿插的結(jié)構(gòu)，是對“縫紉機(jī)”穿針引線的表達(dá)。細(xì)微之處，關(guān)于品牌精神的具象探索，正逐一展開。

As one moves, the inward folding edges of the metal stools on the stairs translate the lightweight texture of "pattern paper"; the curved stone doorframe at the entrance extracts the movement trajectory of "cutting"; the intricately interwoven structure of the door handle expresses the action of "threading" through a sewing machine. In these subtle details, a concrete exploration of the brand spirit unfolds.

概念創(chuàng)意的尺度“紙樣”的概念源自服裝設(shè)計(jì)的雛形，象征著無限的創(chuàng)意與精準(zhǔn)的尺度。邁入室內(nèi)，猶如置身于一張未完成的服裝設(shè)計(jì)圖紙之中。線條、形態(tài)、質(zhì)感和色彩，都在表達(dá)設(shè)計(jì)的創(chuàng)意構(gòu)想。

延續(xù)外立面的結(jié)構(gòu)造型，室內(nèi)呈對稱布局。拱形的頂面以片狀結(jié)構(gòu)有序排列，輕薄的量感讓人聯(lián)想到紙樣的自由裁剪、輕盈肆意。四周10mm寬的凹槽與金屬結(jié)構(gòu)，模擬了制衣過程中的固定釘連接卡扣，流暢的線條宛若匠人繪制時(shí)的精準(zhǔn)把控。燈光從縫隙透露，形態(tài)強(qiáng)化，凸顯“紙樣”之概念。

Continuing the structural design of the facade, the interior is symmetrically arranged. The arch-shaped ceiling, with its orderly arrangement of slab structures, evokes the freedom of cutting and the lightness of pattern paper. The 10mm wide grooves surrounding the metal structure simulate the fixed pin connections and clasps found in garment-making, with smooth lines reminiscent of a craftsman's precise control during drawing. Light seeping through the gaps emphasizes the form, highlighting the concept of "pattern paper."

肌理是空間的情緒。大面積的白，掙脫規(guī)則的束縛，賦予了更多自由的想象。手工雕琢的蟲洞石墻面如大自然的筆觸，看似隨意，卻在靠近時(shí)輕而易舉地牽動(dòng)著細(xì)微情愫。每一件服飾有如獨(dú)立的藝術(shù)品，給予來訪者足夠的空間觀賞。

Texture is the emotion of a space. A vast expanse of white liberates from regular constraints, offering more freedom for imagination. Hand-carved wormhole stone walls, like strokes of nature, seem random but effortlessly evoke subtle emotions upon closer inspection. Each piece of clothing, like an independent artwork, provides visitors ample space for appreciation.

做舊的不銹鋼、自然斑駁的藝術(shù)涂料、局部卡入的米黃色石材，不同材質(zhì)的差異化表達(dá)構(gòu)成了空間的細(xì)節(jié)之詩；粗獷與細(xì)膩并存，帶來了更多的微妙感知。而地面嵌入的金屬文字與線條，再次回應(yīng)品牌的質(zhì)感屬性。?

Aged stainless steel, naturally mottled artistic paint, and sections of beige stone introduce a poetry of details through the contrast of different materials; ruggedness and delicacy coexist, bringing a nuanced perception. The metal text and lines embedded in the floor once again respond to the brand's textural attributes.

演繹自由的表達(dá)從“紙樣”到服裝展示，是設(shè)計(jì)的脈絡(luò)，也隱喻了空間的多樣化與可能性。中場區(qū)域，以縫紉機(jī)的穿插交織為設(shè)計(jì)靈感，引入兩兩一組的懸掛系統(tǒng)，滿足于 1200mm – 2400mm區(qū)間內(nèi)不同高度的調(diào)節(jié)，適配品牌不同季時(shí)裝展示的需求。

AVVENN在品牌建立之初，便意圖構(gòu)建無齡化、無國界多元文化交融的生活方式社區(qū)。當(dāng)懸掛系統(tǒng)調(diào)控至高點(diǎn)，可完全隱藏，空間化身為多功能社交場域。在這里，釋放品牌的奇思妙想，邂逅同頻有趣的靈魂。

From its inception, AVVENN aimed to build an ageless, borderless community that blends diverse cultures into a lifestyle. When the hanging system is adjusted to its highest point, it can be completely concealed, transforming the space into a multifunctional social arena. Here, the brand's creative ideas are unleashed, facilitating encounters with like-minded, interesting souls.

設(shè)計(jì)對品牌的解讀，不限于外在的展露，更蘊(yùn)含在所有小而美的細(xì)節(jié)里。依附墻邊的掛衣系統(tǒng)，穿插、連接、交疊是對制衣過程中穿針引線瞬間的藝術(shù)化再現(xiàn)，仿佛見證了一塊布料到一件服裝的蛻變。

The design's interpretation of the brand extends beyond its outward display to lie within all the small, beautiful details. The wall-mounted clothing system, with its interweaving, connecting, and overlapping, artistically reenacts the moment of threading a needle in the garment-making process, as if witnessing the transformation from a piece of fabric to a piece of clothing.

試衣鏡通過掛鉤的形式與衣桿巧妙連接，不僅可隨意移動(dòng)到不同位置，還能圍繞懸掛點(diǎn)進(jìn)行不同角度的調(diào)整，全方位展示服裝在不同視角下的美。350mm高度的弧形陳列臺，恰到好處地為品牌的鞋帽等配飾預(yù)留了展示區(qū)域。單體的展架，則根據(jù)品牌日常需求進(jìn)行靈活放置，豐富了不同場景下的陳列需求。

The fitting mirrors, cleverly connected to the clothes rod via hooks, can be easily moved to different positions and adjusted at various angles around the hanging point, offering a comprehensive display of the clothing's beauty from different perspectives. The 350mm high curved display stand perfectly reserves a display area for the brand's shoes, hats, and other accessories. Individual display racks are flexibly placed according to the brand's daily needs, enriching the display requirements in different scenarios.

AVVENN是以女性為主導(dǎo)的品牌。原本的方形柱子以金屬板包裹成圓柱，空間愈加柔和。女性之美，不止于柔，更在于表象之下的內(nèi)在力量。以三角形的形態(tài)進(jìn)行的穿插固定，線條干凈利落，更寓意著現(xiàn)代先鋒女性的強(qiáng)大內(nèi)核，呈現(xiàn)出整體的剛?cè)岵?jì)。

AVVENN is a female-led brand. The original square pillars are wrapped in metal sheets to form cylinders, softening the space. The beauty of femininity lies not only in softness but also in the inner strength beneath the surface. The interlocking fixation in a triangular form, with clean and sharp lines, symbolizes the strong core of modern pioneering women, presenting a balance of strength and softness throughout.

松弛自在的心境隨著路徑前移，或是探索、或是收獲——后場褪去了武裝，享受松弛自在的當(dāng)下。墻上的不規(guī)則畫布，是對“紙樣”的再度呼應(yīng)，綴以靈動(dòng)的金屬線條，恰似品牌對服裝搭配的別致有趣。原創(chuàng)設(shè)計(jì)的沙發(fā)與邊幾，以柔軟圓潤的組合呈現(xiàn)，給休閑區(qū)帶來更多舒適自如的氛圍。

收銀臺由延續(xù)著外立面邊框的色彩，由天然石材圍合而成，正面朝向前場陳列區(qū)域，方便來訪者識別及銷售引導(dǎo)。側(cè)面則分割一塊區(qū)域用于掛衣，更充分地進(jìn)行空間利用。

The cash desk, continuing the color scheme of the facade's frame and enclosed by natural stone, faces the front display area for easy identification and sales guidance for visitors. The side carves out a space for hanging clothes, making fuller use of the space.

試衣間作為店鋪?zhàn)铍[秘場所，是最能表達(dá)細(xì)節(jié)的設(shè)計(jì)區(qū)域。掛衣鉤由制衣過程中的“固定釘”演變而來；石材作為空間表皮，展示著自然紋理與溫暖色彩，營造著更松弛的氛圍。而考慮到石材的凹凸質(zhì)感可能對來訪者、衣服有所剮蹭，對其表面進(jìn)行了精心打磨，既保留了其質(zhì)地的天然美感，又彰顯了品牌對消費(fèi)體驗(yàn)的極致追求。

The fitting room, as the most private area of the store, is where detail-oriented design shines brightest. The clothing hooks are evolved from the "fixing pins" used in garment making; the stone, serving as the space's surface, displays natural textures and warm colors, creating a more relaxed atmosphere. Considering the potential for the stone's rough texture to scratch visitors or clothing, its surface has been carefully polished. This not only retains the natural beauty of the material but also highlights the brand's ultimate pursuit of an exceptional consumer experience.

當(dāng)試衣間門緊閉時(shí)，呈現(xiàn)出平面化狀態(tài)，猶如未經(jīng)裁剪的紙樣一般。以中間的軸線為界，門如同被巧妙地從中線裁剪開，從平面化轉(zhuǎn)變?yōu)榱Ⅲw狀態(tài)。開合之間，也暗含著消費(fèi)體驗(yàn)的先后變化。

As the door to the fitting room closes, it assumes a flattened appearance, reminiscent of an uncut piece of pattern paper. Defined by a central axis, the door appears as if it has been ingeniously split along this median, shifting from a two-dimensional facade to a tangible, three-dimensional form. This interplay of opening and closing not only physically transforms the space but also metaphorically represents the evolution of the consumer experience.

多彩的燈光模式，為品牌運(yùn)營提供了不同的情境氛圍，滿足其不定期舉辦的展覽、藝術(shù)沙龍、交流會(huì)及直播等多樣化活動(dòng)需求。細(xì)致的表達(dá)、多元的文化、簡潔的呈現(xiàn)無不體現(xiàn)設(shè)計(jì)與生活的儀式感，更展現(xiàn)了品牌的深厚底蘊(yùn)與匠人的精湛技藝。

The colorful lighting modes provide diverse atmospheric settings for brand operations, fully satisfying the needs of various activities such as irregular exhibitions, art salons, exchanges, and live streaming. The meticulous expression, diverse culture, and concise presentation all embody the sense of ceremony in design and life, further demonstrating the profound heritage of the brand and the exquisite craftsmanship of its craftsmen.

ENDAVVENN所秉持的“先鋒的和諧主義”，是植根于品牌的核心。正如服飾之于個(gè)體，不僅是衣取蔽寒的工具，更是內(nèi)在情感與追求的直觀表達(dá)。品牌空間的具象呈現(xiàn)，在達(dá)成現(xiàn)代審美的同時(shí)，更需要超越單一的空間界限，構(gòu)建出一個(gè)充滿創(chuàng)意與想象的精神世界，消費(fèi)者才更有機(jī)會(huì)觸及到品牌的溫度與內(nèi)核。