項(xiàng)目名稱： Outi Linka 銀飾店設(shè)計(jì)

Project name：Design of the Outi Linka Silverware shop?

主設(shè)計(jì)師：彭建

Chief designer：Peng Jian

參與設(shè)計(jì)師：周城林 ， 陳冠

Participating designer：Zhou Chenglin ，Chen Guan

設(shè)計(jì)說(shuō)明：?

越來(lái)越多的人喜歡佩戴銀飾，許多創(chuàng)業(yè)者就此抓住機(jī)會(huì)，想開(kāi)一家銀飾店，那么怎么樣的銀飾店會(huì)吸引更多人流量呢？除了地方的選擇，銀飾質(zhì)量的保障，最主要的是一個(gè)店面的裝修，如果能一下子抓住人們的眼球，就是極好的。

我們給Outi Linka的定位就是奢華，但是也不失時(shí)尚和低調(diào)，選擇沖擊力強(qiáng)大的色調(diào)，別具一格的裝修，這些可以使人們產(chǎn)生一覽到底的購(gòu)買(mǎi)欲，可以得到更多消費(fèi)者的青睞。

Design Notes：

More and more people like to wear silverware. Many entrepreneurs seize the opportunity to open a silverware store. So what kind of silverware store will attract more people? In addition to the choice of place, the guarantee of the quality of silverware, the most important thing is the decoration of a storefront. If you can catch people's eyes at once, it is excellent.

Our positioning for this store is luxury, but it is also fashionable and low-key, choose the strong color of the impact, and unique decoration, which can make people have a desire to buy at a glance, and can be favored by more consumers.

我們可以一起來(lái)賞析一下這個(gè)案例：

We can come together to appreciate this case:

圖為店面的總體效果圖。根據(jù)定位我們定下來(lái)的顏色是金屬明黃色，活力的顏色可以很好的吸引眼球。銀飾店的logo以黃色為背景，居中而立，左邊是一則珠寶海報(bào)，可以很好地點(diǎn)亮主題。

The picture shows the overall rendering of the storefront. According to the positioning, the color we set is bright yellow, and the vibrant color can attract the eye. The logo of the silverware store is set against the background of yellow. The left side is a jewellery poster that can light the theme well.

圖為平面布置圖

The picture shows the floor plan

①裝飾柜 ?Decorative cabinet ?②手鐲手鏈 ?Bracelet

③耳飾 ?Earring ? ? ? ? ? ? ? ④櫥窗 ?Shop window

⑤網(wǎng)紅展示柜 ?Display cabinet of Internet celebrity

⑥項(xiàng)鏈 ?necklace ? ? ? ? ? ? ?⑦毛衣鏈 ?Sweater chain

⑧發(fā)夾、發(fā)箍、發(fā)圈 ?Hairpin, headband, hair band

⑨倉(cāng)庫(kù) ?Warehouse ? ? ? ? ? ?⑩收銀臺(tái) ?Checkout counter

①①展柜 ?Showcase ? ①② 胸針 ?Brooch ?①③戒指 ?Ring finger

這是在勘測(cè)未改造前的現(xiàn)場(chǎng)圖

This is a picture of the scene before the survey was remodeled.

這是現(xiàn)場(chǎng)施工圖

This is a picture of on-site construction

店內(nèi)的布局是簡(jiǎn)單醒目的，中間兩個(gè)展示柜以方型為主，旁邊兩列置物柜都是多設(shè)計(jì)了幾個(gè)格子，這樣子可以使飾品很好地陳列出來(lái)。木質(zhì)展示優(yōu)雅，潔白干凈的背景使人身心愉悅，更加突出店內(nèi)的與眾不同。我們可以看到展示柜上方的吊燈，螺旋狀的水晶吊燈可以凸顯高檔和大氣。店內(nèi)燈溫馨明亮，銀飾品可以在燈光下閃爍光芒，這樣子更利于增進(jìn)消費(fèi)者的購(gòu)買(mǎi)欲。
The layout of the store is simple and striking. The two display cabinets in the middle are mainly square. The two adjacent lockers are designed with several grids, which can make the ornaments display well. The wooden display is elegant, the white and clean background makes people feel good and happy, and it highlights the difference in the store.We can see the chandelier above the display cabinet, and the spiral crystal chandelier can highlight the high-grade and atmosphere. The lights in the store are warm and bright, and the silver jewelry can shine under the light, which is more conducive to enhancing consumers' desire to buy.

大理石的地面光滑干凈，可以折射燈光的色彩。這些柜子整齊排列，更能彰顯賣家的精致，分類區(qū)域一眼就能明白，這樣可以使人更容易更簡(jiǎn)單地挑選。

The marble floor is smooth and clean, refracting the color of the light. These cabinets are neatly arranged to better reflect the exquisiteness of the seller, and the classification area can be understood at a glance, which makes it easier and easier to select.

另外角度看置物柜，所有種類都很好地隔開(kāi)，不會(huì)混淆，這些耳飾的置物柜配以明亮的燈光，可以使耳飾閃閃發(fā)光，促進(jìn)女性的好奇心理，并且有一定的誘惑力。

In addition, the storage cabinets are all well separated and will not be confused. The lockers of these earrings are equipped with bright lights to make the earrings sparkle, promote women's curiosity, and have a certain temptation.

我們來(lái)看看收銀臺(tái)一角。收銀臺(tái)的柜子采用顯眼突兀的天藍(lán)色，可以很好地辨別，也顯得整個(gè)空間布局不會(huì)單調(diào)無(wú)趣。收銀臺(tái)后方是店鋪logo，旁邊一個(gè)置物柜可以放置精致的項(xiàng)鏈，可以用來(lái)展示價(jià)格較高昂的飾品，以此提高店鋪的檔次。左邊兩個(gè)柱體放置女性挎包，在沖擊感十足的環(huán)境里多了一份女性的柔和。白色吊燈散發(fā)明亮光芒，使人精神煥發(fā)。

Let's take a look at the corner of the checkout counter. The counters at the checkout counter are clearly visible in the sky blue, which makes it easy to distinguish, and it seems that the entire space layout will not be monotonous. Behind the checkout counter is the store logo, and a locker next to it can be placed with a delicate necklace that can be used to display expensive accessories to improve the store's grade. The two pillars on the left are placed with a female satchel, adding a feminine softness in a shock-filled environment. The white chandeliers are invented and brightened, making people feel refreshed.