凹設(shè)計(jì) | 兒童服裝零售空間 《幾盒》
本案位于
南京市鼓樓區(qū)高檔住宅區(qū)沿街商鋪
業(yè)態(tài)定位為高檔童裝零售
我們希望通過空間美學(xué)和藝術(shù)美學(xué)的融合
用設(shè)計(jì)帶來品牌形象的提升
挖掘品牌的深層商業(yè)價(jià)值
打造出一個(gè)充滿想象力和創(chuàng)造力的空間
Break
“打破”
?突破原有的限制和約束
櫥窗區(qū)我們打破常規(guī),用內(nèi)建筑的手法,通過一個(gè)BOX,將櫥窗區(qū)域劃分為入口、展示、情景三個(gè)空間。BOX本身所具有的平面、斜面、切面的形態(tài)特征,也構(gòu)成了外立面視覺效果的拓展和延伸。
In the window area, we broke the convention and used the internal architecture method to divide the window area into three spaces: entrance, display and scene through a BOX. The morphological characteristics of plane, inclined plane and section of BOX itself also constitute the expansion and extension of the visual effect of the facade.
布滿視口的隔墻,跳脫出傳統(tǒng)意義上對(duì)空間的分隔方式。墻體不再是構(gòu)成空間的基本元素,而是成為空間內(nèi)被賦予了情感的藝術(shù)裝置。純凈的白色讓空間變得易于遐想和引人深思,毫無修飾的白墻平添了幾分心理上的純粹。
The partition wall full of viewports breaks away from the traditional way of separating space. The wall is no longer the basic element of the space, but an artistic installation endowed with emotion in the space.
The pure whiteness makes the space easy to reverie and evoke thought. The unmodified white walls add a bit of psychological purity.
無限延伸的鏡面,打破原有的空間隔閡,激發(fā)出空間富于想象力與創(chuàng)造力的特質(zhì)。這些特質(zhì)往往能給人帶來無與倫比的視覺沖擊和心理感受。
The infinitely extending mirror surface breaks the original gap and stimulates the imagination and creativity of the space. These characteristics can often bring unparalleled visual impact and psychological feelings.
BOX空間,既是對(duì)傳統(tǒng)空間處理方式的顛覆,也回應(yīng)了功能上的訴求。
The BOX space is not only a subversion of traditional spatial processing methods, but also a response to functional demands.
整個(gè)空間的布局體塊、結(jié)構(gòu)裝飾,都是基于對(duì)幾何學(xué)中正方形和圓形元素的拆分、提取,再以點(diǎn)、線、面的穿插形成新的組合,從而構(gòu)成一個(gè)虛實(shí)結(jié)合的立體美學(xué)零售空間。
The layout and structural decoration of the entire space are based on the separation and extraction of square and circular elements in geometry, and then interspersed with points, lines and surfaces to form a new combination, thus forming a three-dimensional aesthetic that combines virtual and real Retail space.
空間內(nèi)的框架,在保留原始空間屬性的同時(shí),構(gòu)成新的掛衣展示區(qū)域。
The frame in the space, while retaining the original space attributes, constitutes a new hanging clothing display area.
用分解的觀念,強(qiáng)調(diào)打碎,疊加,重組。側(cè)重空間內(nèi)的個(gè)體,裝置本身,反對(duì)總體統(tǒng)一而創(chuàng)造出天馬行空的不確定感,進(jìn)而衍生出像孩子打破常規(guī)一樣的個(gè)性時(shí)尚。
Use the concept of decomposition to emphasize breaking, superimposing, and reorganization. Focusing on the individual in the space, the installation itself, it opposes the overall unity and creates a sense of uncertainty that is unconstrained, and thus derives a personality fashion like a child breaking the convention.
Break
“重構(gòu)”
重新組合構(gòu)成新的秩序
抬高的部分地面,除了滿足功能空間的劃分,也被賦予了疊放、展示、休閑等更多的可能。
The raised part of the ground not only satisfies the division of functional space, but is also given more possibilities for stacking, display, and leisure.
布滿視口的隔墻,形成了空間上的游走和穿插,這種游走和穿插,加深了人與空間,空間與商品,商品與人之間的關(guān)聯(lián)。
The partition wall full of viewports forms space wandering and interspersing. This wandering and interspersing deepens the relationship between people and space, space and commodities, and commodities and people.
燈光設(shè)計(jì)上,我們?nèi)坎捎肦a>90的進(jìn)口光源,來提高展示服裝材質(zhì)的色彩還原度,同時(shí)運(yùn)用點(diǎn)的裝飾照明、線的輔助照明、面的重點(diǎn)照明的不同手法來豐富空間的層次。
In lighting design, we all use imported light sources with Ra>90 to improve the color reproduction of the display clothing materials. At the same time, we use different methods of decorative lighting, line auxiliary lighting, and surface accent lighting to enrich the level of the space.
Order
“秩序”
穩(wěn)定的、具有可延續(xù)性的一種狀態(tài)
打破之后便是重組和構(gòu)成。通過對(duì)空間原生屬性的破碎、分離、拉伸、變形、重組,我們打破了傳統(tǒng)空間中空間屬性對(duì)空間本身的桎梏。
After the break is reorganization and composition. By breaking, separating, stretching, deforming, and reorganizing the original properties of space, we have broken the shackles of space properties in traditional spaces.
重新構(gòu)成的這個(gè)空間在某種意義上更像是一種藝術(shù)而不僅僅是空間本身。其中摻雜的偶然機(jī)遇、荒誕組合、隨意堆砌等各種顛覆性的手法,賦予傳統(tǒng)空間無法擁有的強(qiáng)烈的藝術(shù)氣息。
The reconstructed space is more like an art in a sense than just the space itself. Incidental opportunities, absurd combinations, random stacking and other subversive techniques are mixed in, giving a strong artistic atmosphere that traditional spaces cannot have.
▲爆炸圖
Exploded view
▲總平面圖
?General layout
Project Name | 項(xiàng)目名稱
幾盒
Location | 項(xiàng)目地址
江蘇省 南京市 鼓樓區(qū) 鳳凰西街
Area | 項(xiàng)目面積
100㎡
Chief Designer | 首席設(shè)計(jì)師
沈正全 姚俊
Design Company | 設(shè)計(jì)師公司
凹設(shè)計(jì)事務(wù)所
Start time | 開始時(shí)間
2020.06.06
Completion Time | 完工時(shí)間
2020.07.17
Photography | 攝影
EMMA
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